I hope that you are finding this article well. I know that with the effect of COVID 19 in full force at the moment, the music industry and all of us in it are feeling the full impact of the shut down on social gatherings.
However, the good news is that while concerts and the live music industry has been temporarily shut down, there are still plenty of ways to make money and continue to support yourself during this time.
The first way is streaming. Releasing music on platforms such as Spotify and Apple Music can generate some income for you during this time while it may be pennies; it still may be something.
Another way is licensing. Licensing music to be used with visuals (often referred to as sync music) is one of the best ways to make money off your music during this time.
There are a few different ways to license your music. The first is to build relationships with everyone you can (which is a good practice anyway), and then once connections have been established, you can pitch music to your contacts. Often, this method is the most time-consuming, but the most effective.
The second method is to join a few different music libraries that are frequented by companies looking for backtracks to their original work Companies may include the like of Amazon, Netflix, Hulu, and many other similar organizations. While uploading music to libraries does offer a hands-off approach, be wary of the specific libraries you are using. Be sure to verify is the library is taking any rights or royalties. Additionally, there is often a membership fee associated with being a member of a specific library.
Finally, there are song pluggers/ pitching services that are available for hire. Perhaps the most known digital pitching service is TAXI. TAXI is an independent A&R company that collects pitch sheets and listings from companies looking to license music. From there, the listings are available on their site where site members can upload their tracks they believe fit the listings (it’s similar to a job board where instead of submitting your resume, you submit your music). From there, the company’s team provides you with feedback on your track as well as pitching your track to the outlet looking to license music. While you do retain your rights with this platform, it does cost $300.00/year in addition to $5.00/upload.
Various sites serve as micro-licensing agencies that offer the music uploaded on their websites to smaller individuals or companies looking to license songs for things like wedding videos or personal ads.
Overall licensing and sync music is a great way to make some money, and drive streams if a song is synced and then released.